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PURE WEB GROUP
37 Queen St. East, Cambridge (Hespeler)
(226) 887-9323
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15 Oct 2015

Postcards are the least expensive form of direct mail today, are efficient, and typically generate a high rate of response. Postcards are one of Pure Web Group's top sellers!

Postcards are a simple, low-cost sales tool that’s easier to use than ever thanks to Pure Web Group's dedicated postcard marketing services. Our professionally designed and printed pieces pack a powerful punch for dozens of local businesses, both big and small.

People are paying more attention than ever to postcards they receive, and are responding to offers at high rates. Postcards have a higher “read rate” than other direct mail because they are easier to read at a glance and there’s no envelope to open.
You can quickly create a postcard campaign without a big investment in time or money. And getting your postcards printed and mailed through the postal service is a snap with Pure Web Group's unaddressed direct mail based services.

We have compiled a list of effective marketing methods, suggestions and considerations pertaining to postcards in order to aid our clients in their promotional workflow. If you have any questions or would like to order your own professionally designed and printed postcards through Pure Web Group then give us a call at 226.887.9323.

  • Plan ahead and create a specific purpose for your postcard campaign – as big an idea as possible to grab people’s attention. Build value into your message!

  • Think multi-faceted. Postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets.

  • Encourage quick action. Give customers a good reason to act now, perhaps a fast action bonus with a deadline.

  • A short attention-getting and compelling headline will bring about 20 times the response to a postcard than one with a bad headline or none at all. Combine the headline with the image side and this will then guide the reader to the message side.

  • Keeping it simple. With postcards less is often more. Clearly define your message and the call to action and then highlight both via the imagery / layout (Pure Web Group takes care of the design aspects for postcards)

  • Think out side the box. Because postcards and handy and non-intrusive you can encourage people to keep your postcard on a fridge, on a desk etc. by using attractive imagery. How about having a professional photo of a local landmark or having something witty on the card.

  • Make a Big First Impression. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.

  • Postcards can be distributed in mailboxes, put on public announcement boards, handed out at shows, placed on your reception desk or waiting room. You can also work with other businesses and develop symbiotic marketing relationships where you leave a stack of your postcards with them and vice versa. 

With the postcard, direct people to your website. On the website have special promotions, offers, online stores, giveaways etc. Take advantage of both offline and online marketing. Use the postcards as a part of a bigger campign. You should be including social media in this marketing mix as well.

No matter what services or products your company offers, a marketing campaign utilizing postcards is undoubtedly one of the most effective ways to promote your business. With a little creativity, you can tailor your postcard marketing campaign to your business and develop an ongoing dialogue with your customers. And, the affordability of printing and mailing postcards will allow you to get the maximum bang for your buck.

If you're ready to get started with your next marketing campaign, then contact Pure web Group to get a quote now on your own custom postcards, or any of our other custom marketing services or printing products.

08 Sep 2015

In this video Dave Flook from Pure Web Group showcases some of the great new features for Queen Street Music's new website.

01 Sep 2015

Pure Web Group is proud to announce the website launch of our latest client - Queen Street Music. This revamp incorporates new features such as an online store, live chat, newsletter features and much more.

You can view the new website here: Queen Street Music

31 Aug 2014

Social Media – 10 Best Tips

  • By Dave Flook
  • Published in blog

Avoid common social media networking pitfalls and create a successful social marketing strategy…

Social media is the new marketing buzzword but many companies do not understand the full scope and potential of social networking sites. Done well, it can enhance your brand image but done badly, it can have an adverse effect. Companies have dived into the sink or swim social media space with little thought about the ongoing costs and time of maintaining new media accounts. Here are ten common social networking mistakes you can make with your social media marketing and how to avoid them.

31 Aug 2014

5 Tips For Branding Your Business

  • By Dave Flook
  • Published in blog

If you’re just starting out in your business, or are ready to get more professional, it’s time to look at how you brand your business. Branding includes everything from your website to your logo to the message you put out on social media sites. You want your branding to be consistent, appealing and professional. Here are five tips to get you started.

31 Aug 2014

As of July 2014, B2B email marketers will be faced with serious challenges when it comes to communication with potential clients. Get a head start on finding a workaround for this change.

Canada’s new Anti-Spam legislation (CASL) takes effect July 1, 2014. It presents marketers with a significant problem: violations by an individual can bring up to $1M in penalties, and by a company? Up to $10M.

2013 "Best Website" Winner

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About Us

Since 2003, our company has been dedicated to meticulous design work and a thorough working knowledge of today's technology. Each client project is approached in a focused manner and communication is a key element.  read more

Dave Flook / El Presidente
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Pure Web Group
226.887.9323
37 Queen St. East
Cambridge Ontario
www.purewebgroup.com

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