74% OF SMALL BUSINESSES DO NOT HAVE A MARKETING PLAN!
Pure Web Group has made it easy and efficient for you to obtain a comprehensive marketing plan for your product, service, business or non-profit organization.
For a one time fee you will have one-on-one access to a marketing consultant who will work with you to develop your own fully personalized marketing plan. The consultations are conducted online via skype or in person in selected areas. Each consultation has an allotment of 4 hours. Additional time can be provided if needed.
During the consultation you will be asked questions about your business and your goals. You will also be asked to submit any promotional materials you have (ads, business cards etc.).
After the consultation we will compile the data collected into a professionally designed marketing plan which will be printed and sent out to you by mail. We also include digital copies in word and pdf format for you to use. Also included are "next step" solutions and information about different applicable marketing techniques.
Having a professional marketing plan is vital in order to ensure any short and long term business success.
I'VE BEEN IN BUSINESS FOR X AMOUNT OF TIME. DO I STILL NEED A MARKETING PLAN?
Absolutely! A recent survey highlighted that 89% of small business owners considered marketing as either their first or second priority, yet an astonishing 74% said they did not have a marketing plan! Failing to plan is planning to fail and a well thought out plan that has at least six strategies working in tandem is the only way to generate a consistent flow of quality leads, month in and month out.
Our professionally developed marketing plans will outline how a business can attract and retain customers, how it will compete against its competitors, and the budget needed to attain positive results.
HOW CAN I USE THE MARKETING PLAN ONCE IT IS COMPLETE?
Our marketing plans can be used in a variety of ways.
First, and arguably the most important, is that it provides you with a detailed overview of your marketing goals and strategies. It provides you with a single comprehensive document that outlines all aspects of your promotion campaigns and determines potential growth opportunities. The majority of our clients have seen some level of success in their businesses however they often feel confused, lost or simply overwhelmed when it comes to marketing. Some of our clients are not familiar with marketing on social networks or through a content management system based website. Our plans provide a practical marketing roadmap that will keep you on the right (and profitable) track.
Secondly, they can be used during proposals to investors, clients, partners etc. The final marketing plan that is mailed to you is professionally designed with an emphasis on quality layout and presentation.
Essentially, a marketing plan is the heart of your business because it offers you a wealth of information about how well you are positioned to your audience, within your marketplace, and against your competitors. Such knowledge , in turn, guides your strategies and actions you put in place to address your products, pricing, sales and promotions. As such, the marketing plan is an essential tool for ensuring your success.
HOW ARE THE CONSULTATIONS CONDUCTED?
The majority of our marketing plan consultations are conducted online via Skype. This allows us to have video consultations along with audio. Each consultation has a 4 hour allotment of time. More time can be allocated if needed. During the consultation our marketing consultant will ask a wide range of questions, request current/past marketing materials be provided, and much more in order to gather the needed information for the marketing plan. The feedback from our clients is that this format is very comfortable and enjoyable.